Proposed Social Media Management Program for the Huntsville Ballet Company
The Huntsville Ballet Company (HBC) has the opportunity to expand its reach and enhance its brand presence through effective social media messaging, resulting in increased giving from private and corporate donors, increased attendance at performances, and broader exposure and notoriety for HBC, both within the Tennessee Valley and nationally, to attract the highest repertory talent for signature events and performances.
The Red Team is a Huntsville-based communications management firm focused on helping our clients engage their customers, partners, members and fans with targeted messages that get results. As local business owners, we are proud of the arts community in Huntsville, and especially the calibre of the Huntsville Ballet Company. We believe there is a compelling story to tell about HBC, and that the power of social media can be harnessed to reach the widest audience for that story.
The Red Team has developed a plan to help HBC achieve these goals. We propose the following steps in partnership with HBC to engage key audiences, including current donors and supporters, and to grow the local and regional fan base.
- Develop consistent outbound communications for the HBC across social networks beginning with Facebook and Twitter
- Unify messaging to support and strengthen the HBC brand with a voice that preserves the heritage of the brand while imbuing it with an energy that reaches a broader audience
- Increase "action window" awareness of events and performances through timely announcements in social media and community network platforms
- Build community relationships and engage HBC advocates and fans to increase support for programs, performances and events